Doctoral thesis of Philosophy: Modelling and simulating mobile commerce diffusion in China using system dynamics

Modelling the diffusion of mobile commerce in a country is a difficult task due to the non-linear, complex and uncertain nature of its operating environment. Conventional analytical techniques are of limited use in this context, and a System Dynamics approach is more appropriate to model such a complex system. Since the diffusion of mobile commerce is influenced by a multitude of factors, some of which are yet to exist, the main objective of this study is to illustrate the process of developing System Dynamics models for simulating mobile commerce diffusion in China by using a subset of the factors involved.