Doctoral thesis of Philosophy: The role of embeddedness for resource integration and value co-creation in service systems

This research develops a rich theoretical and empirical understanding of embeddedness by way of three dimensions (structural, relational and cultural), and investigates its implications for actors’ value co-creation behaviours and value-in-context outcomes. In addition, the research refines co-creation perspectives by examining a central boundary condition of co-creation processes. The data was collected in an online service environment and was analysed using structural equation modelling techniques. The findings support a significant impact of embeddedness on consumers’ co-creation behaviours and their value outcomes.