Marketing capabilities

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Không rõ tác giả | 04/07/2025 | 4 | 0 | UNKNOWN | 391 trang
This thesis examines the influence of market (Narver & Slater, 1990), learning (Sinkula, Baker, & Noordewier, 1997), and entrepreneurial orientation (Lumpkin & Dess, 2001) as sources of competitive ad...
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